Significo
I worked with this B2B / B2C healthtech startup from their stealth launch to a $100M valuation and 31% YoY growth. They were my client at BLVR, then they brought me on as a Brand Strategy Director. They’re still a client through my consultancy, Good Brands.
Naming
Brand Strategy
Brand Identity
Marketing
Messaging
Content
Design
Website
Product Branding
Brand Architecture
Events
Collateral
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I worked with the founder and his leadership team to come up with the brand strategy, positioning, and messaging that reflected their passion.
I then worked with the creative team to create a name, logo, and brand identity to launch the brand.
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I’ve worked with Significo since 2021 to bring their brand to life — through the website, content, sales enablement, events, collateral, and more. After they hired me, we grew 31% YoY and had a $100M Series B valuation.
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I also worked with Significo to create and manage the brand identities for 3 products with sub-brands: Balm, Bunch, and Recco.
“Alex and his team led us through our rebrand and full roll out. The thoughtfulness, research, and experience his team brought to the table was a persistent guide throughout the process. Highly recommend! ”
