Hi, I’m Alex.

I’m a brand strategy leader with 17+ years of experience. I’ve built brands, campaigns, and strategies for 80+ brands, from Fortune 500 to start-ups and nonprofits, working at agencies, in-house, and as a consultant.

Past Projects

Belmont Park

Reimagining an iconic destination.

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Arbor Day Foundation

An iconic nonprofit evolves its brand

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Significo

Building a brand from stealth to a $100M valuation

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Oh hell yeah, there’s more.

The Botanist Gin
Bunch
LoveSac
Vibrant 988

What I Do

I challenge myself and teams to do the best work they can: after all, it’s a privilege to have people’s attention, and we should use that time, and our talents, well.

My management philosophy ‘is easy on the person, hard on the work.’ We can be kind, supportive, and positive — while relentlessly challenging ourselves to dig deeper, not take the easy way out, and ask questions.

So what do I do?

Strategy

Brand

Content

Campaigns

Marketing

Communications

Kind words

“The only way to describe Alex is to say he is remarkably talented. His knowledge and expertise in both branding and marketing, paired with his strong executive presence, give him a level of excellence that I rarely see."

Lenya McGrath, cross-functional peer @ Significo & BLVR
“Alex is quite simply one of the best strategists I've ever worked with."

Maggie Speciale, supervisor @ BLVR
“Confident, consistent, insightful, empathetic, and on-point."

Mark DeVito, supervisor & President @ Yes&
“When Alex is speaking, he brings a level of clarity, gravitas, and passion that inspire confidence and trust. And he excels at navigating the ship in complex and nuanced situations."

Maggie Speciale, supervisor @ BLVR
“Alex's leadership style is also impressive - he's able to understand the individual needs whilst steering the team towards shared goals. I see him bring out the best in each person as well as adding the right value to the business. I can't recommend Alex highly enough.”

Lenya McGrath, cross-functional peer @ Significo & BLVR
“He is able to enter any category, any client, any C-suite meeting, and easily command the room. Alex's ability to articulate complex ideas with clarity and conviction is truly impressive."

Lenya McGrath, cross-functional peer @ Significo & BLVR
“Beyond his keen business sense, he's kind, funny, and generous with his time and expertise. All said, he's an incredible leader, partner, and human, and any team would be lucky to have him.”

Maggie Speciale, supervisor @ BLVR
“The thoughtfulness, research, and experience his team brought to the table was a persistent guide throughout the process."

Rick McCartney, client & CEO @ Significo